Wanting Everything Now

Recently, we had the privilege of hearing from ESPN’s First Take, sports journalist and radio host, Stephen A. Smith. The University of South Alabama hosted this event in conclusion to their Black History Month: Loyal, Strong & Faithful. In an intimate Q&A session before his speech, we had the opportunity to ask questions relevant to not only personal development but also strategic decision making.

Cofounder and Creative Director of Project Azalea, AJ Crenshaw asked “I assume you meet and come across a lot of young professionals in all markets, for example, sports, journalism, etc., what is the biggest mistake that you realize a lot of them make and what type of advice would you give that person?

Stephen A. Smith responded, “They want everything now.” Everyone in the room agreed.

As a young entrepreneur, I struggle with this daily. This Thursday, March 3rd, we will be celebrating our 1 year anniversary and I feel as though there is so much more success we could have received. One more story we could have edited, one more video we could have created, one more event we should have covered. We wanted so much when we began and still want so much now, however, after last night, we have a different perspective.

“There is beauty in the struggle,” stated Stephen A. We have heard this constantly but it is now a daily reminder that if it does not happen today, that does not mean that it will never happen. We spend too much time dwelling in the now instead of flourishing in the now. Honestly, we would not be able to handle EVERYTHING at this stage in life. There is so much pressure in acquiring the level of success we all want that we sometimes forget the amount of energy and stamina it takes to maintain it. These things are only learned and experienced throughout our lives, in the now.

Stephen A. mentioned that we should focus on our end game but do not neglect the now. As young professionals, we sometimes try to bypass the middle stages when it comes to becoming successful. Unaware that those stages are for personal growth and maturity, character development and building lasting relationships.

I would have never imagined working with the people I know now a year ago, let alone have a relationship with them. So to the 11 months I had no computer writing and editing stories, the people who called us crazy for wasting our time with a free “project”, our office in Project Manor located in AJ’s parent’s living room and trying to celebrate a launch with a team that isn’t old enough to drink, I am forever thankful for my now.



The objective is to promote not only local businesses and artistry but also positive community events throughout the Gulf Coast area to connect various cultural groups. In addition to keeping our audience up to date on the latest trends from fashion and beauty, to sports and fitness, Project Azalea will also serve as a platform for upcoming local businesses.

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